10 Amazing Healthcare Explainer Videos
Healthcare explainer videos are increasingly popular among companies promoting health and wellness! Such videos can drive “healthy” results to their businesses!
Since the Covid-19 outbreak, we have seen a significant change in the health and wellness industry. An increasing number of companies have been transforming digitally. The transformation includes how they work, who they work with and what they offer to their customers. As a result, customers today are more ‘careful’ in choosing providers for their health and wellness. They seek convenience, responsiveness, reliability, and ethical practices and so on.
Thus, we have seen a rising trend of such providers using animated explainer videos to effectively describe their values and new digital offerings and connect with their audience on a deeper level. At Orimoon, we develop healthcare explainer videos with unique storylines and characters that can evoke feelings and emotions and even stimulate intellects to influence viewers to make the right choice for their long-term health and wellness.
So, let’s look at a few healthcare explainer videos examples below made by our talented animators in the past.
- Telemedicine/ Remote Healthcare Services App (2D Animation)
- Smart Wearables (2D Animation)
- Personal Health Assistant App (2D Animation)
- Local Community Pharmacy & Prescription Services (2D Animation)
- Medical Billing Software (Motion Graphics)
- Employee Wellness Program/ App (Live Action + Motion Graphics)
- Mental Health Awareness/ Educational Video (2D Animation)
- Supplement Manufacturing Centre (2D Animation)
- Patient Financing Program/ Platform (2D Animation)
- Dental Services (Whiteboard Animation)
1. Telemedicine/ Remote Healthcare Services App (2D Animation)
Firstly, this video is a great example of connecting to your audience effectively by illustrating their pain points and how the app provides straightforward solutions for their problems by showing the processes involved step-by-step. Towards the end, it also successfully concludes the app’s additional services in just a few seconds.
2. Smart Wearables (2D Animation)
This video describes the company’s target audience effectively – active and tech-savvy individuals. The audience can easily relate to the video through the various lifestyles shown. In addition to that, the video triggers interest in the audience when they see how wearable technology assists their current lifestyles to make them safer.
3. Personal Health Assistant App (2D Animation)
One of the best ways to creating an impactful explainer video is having a main character that the audience can relate to. This video did just that. It has a main character, Celine, with a storyline that is relatable and easy to follow. In short, it has all the ingredients of a successful brand story: 1) making the customer (Celine) the hero; 2) describing the problem the customer faces; 3) making the brand (Healmate) the helper, and 4) describing the customer’s life after the problem is solved.
4. Local Community Pharmacy & Prescription Services (2D Animation)
Who says a 30second video is “too short” to explain your offerings effectively? This video is the perfect example to prove that wrong. How so? The video successfully communicates the brand story by using the right combination of solid animation + precise script + authoritative narrator that captures viewers attention from beginning to end.
5. Medical Billing Software (Motion Graphics)
Now, let’s have a look at this video. As you can see, it employs Motion Graphics to focus on the software features and enhance its branding by using the brand’s colour schemes. Motion Graphics is a great way to deliver a complex message or process in a short format video.
6. Employee Wellness Program/ App (Live Action + Motion Graphics)
This video combines live-action and motion graphics. It uses live-action footage so that the brand can connect to the real-life settings of the audience’s (which are corporates) pain points and then build credibility and win trust. Then, it uses motion graphics to describe the application of the app in the settings.
7. Mental Health Awareness/ Educational Video (2D Animation)
Did you know that animated explainer videos are also great for educational and training purposes? For example, this video teaches steps about managing stress and illustrates how one can do so in relatable environments and settings to encourage engagement.
8. Supplement Manufacturing Centre (2D Animation)
This video is an indirect example of how health and wellness companies can use animation to share how their products are safely manufactured in a certified environment to increase trust and confidence among consumers. Such video is great for retargeting.
9. Patient Financing Program/ Platform (2D Animation)
This video demonstrates first how the brand has been highly aware of the challenges faced by the market and especially during this pandemic. Then, the brand is humanized into a compassionate individual assisting both the hospital and the patient, which means that the brand will be there every step of the way in the client’s journey.
10. Dental Services (Whiteboard Animation)
Whiteboard animation is the classical way to create an explainer video. Regardless of how intricate a process or image can be – like crooked teeth, whiteboard animation can break it down into engaging sections! It is exciting to see what sort of hand-drawn illustrations are coming as you watch them unfold right in front of you.
As you can see, the possibilities are endless when you adopt an explainer video for your brand. You can use the video on your landing page, pin it across all your social media accounts, and share it through your messaging apps. Moreover, reports have shown that explainer videos can increase brand awareness, engagement rates, conversion rates and ultimately your sales – well, if they are done right! That is why Orimoon guarantees explainer videos production services that will drive results! We are not only professional but also affordable – we are 3X cheaper than our competitors! So what are you waiting for? Let’s talk and create now! Book a free consultation with us here.